Lookthrough — Interim Marketing Leadership & Funnel Development
Interim CMO mandate focused on stabilising marketing leadership, aligning marketing and sales, and advancing foundational funnel and brand initiatives.
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Amazon Haul: A New Reality Check for DTC Brands
Amazon Haul resets consumer expectations on price. For DTC brands, it’s both a threat and an opportunity: compete on value, not discounts. Use Haul as a funnel, a test lab, and a contrast to highlight your quality and story.
Fractional Leadership: Why It’s So Powerful & Why More Companies Should Embrace It
Fractional leadership delivers executive-level impact without the full-time cost. Why startups and scale-ups are choosing it — and how to make it stick.
What Does a Fractional CMO Do?
Strategy, team building, demand gen, vendor selection — what a fractional CMO actually does day to day, with real examples from B2B and B2C work.
Are a Part-Time Executive and a Fractional Executive the Same Thing?
Part-time and fractional sound interchangeable, but they're not. Different mindset, structure, and accountability. Here's how to tell them apart.
How Soon Can a Fractional Executive Deliver Impact?
Most experienced fractional executives deliver measurable impact in 2–4 weeks — clarity, prioritisation, and momentum, not lengthy onboarding.
Fractional Executive Contracts: Legal, Insurance & IP Checklist
Liability, IP, confidentiality, and insurance — what to put in a fractional executive contract before they touch your business. A practical checklist.
Can Fractional Executives Prepare Companies for Fundraising, M&A, or Sale?
Yes — a strong fractional exec can de-risk your fundraise, M&A or sale. Forecasting, narrative, due diligence prep, the works. Here's what to ask for.
How Do I Budget for Fractional Leadership?
Budgeting for a fractional executive isn't about cutting corners — retainers, success fees, hybrid models. Here's how to scope spend that actually scales.
Do Fractional Executives Offer References and Case Studies?
Yes — experienced fractional executives have receipts. Outcomes, not roles. Here's what good references look like and the questions worth asking them.