The form promised a copy by email. Nobody was sending it.

My own funnel promised prospects a copy of their results and never sent one. The rebuild: a report email that has to convert alone — and actually reach the inbox.

For the first time ever, I closed a quarter without a missing receipt.

Months of rebuilding my accounting around Claude Code and Cowork paid off: zero missing receipts, and my accountant's new one-PDF format automated in 45 minutes. The dread is gone.

The hard part isn't Git. It's knowing which machine you're standing on.

Working with GitHub through AI assistants adds a layer nobody warns you about: three filesystems, token scopes you discover at the finish line, and the ambient-context workaround that got me through.

Where the European dental industry actually meets. A distributor's calendar.

IDS Cologne, EAO Lisbon, ADF Paris, Dental World Budapest, Krakdent, BDIA, Expodental Rimini — the European dental events that matter, read from the commercial side of the channel: where distribution deals actually get made.

Fable 5 is back. My terminal still hands me the junior.

Fable 5 returned on 1 July — but Claude Code still defaults to Opus 4.8. A senior partner in one window, a junior developer in the other. Know which one you're talking to.

The best dental leads don't come through the dentist. Distributors keep missing that.

I've built consumer-facing brands on top of B2B dental products for one of the industry's largest producers. The mechanic — patient demand that doesn't originate with the practitioner — is the most defensible growth move European dental distributors aren't making.

I made the page beautiful before the site had traffic. That's the right order.

Proof-of-concept-first design: build a genuinely good experience before the analytics and monetisation plumbing — and use click-to-load facades to dodge privacy debt.

I switched off a dozen campaigns this week. Off had to mean off.

Event-tied campaigns have a shelf life. Cutting a whole cohort cleanly — pause not delete, consistent naming, an eye on the learning phase — is its own discipline.

I let AI reorganise my whole workspace. The dangerous moment was a find-and-replace.

Handing a sweeping reorg to an AI works when an approval gate sits in front of the irreversible steps — like a blanket find-and-replace that nearly inverted a privacy guard.

Yesterday's ad spend kept landing on today. Two bugs were wearing one costume.

A dashboard that's reliably off by a day isn't rounding. It's a timezone day-boundary problem — plus a self-heal that invented an estimate and showed it as a booked fact.