97 blog posts per market, ten non-brand clicks: replacing a programmatic content library with thirteen pages

A home and living brand published 97 templated posts per market. Sixteen months later the library had earned ten non-brand clicks. What the consolidation to thirteen pages changed.

Credentials Without Chaos: How to Use Claude Safely With Sensitive Data

Claude needs access to your tools, not to your passwords. Here's how I set it up: Cloudflare Workers in the cloud, with a password vault as the on-computer fallback.

Your pipeline shouldn't live inside client folders: one CRM, stage as the structure, brand as a label

Filing leads inside client and brand folders puts business development on the delivery axis. One CRM, stage as the structure, brand as a label - and what that changes for automation.

466 disapproved products and nothing wrong: when a Merchant Center alert is just a feed you decided not to use

A monthly Google email reported every product in a building-materials feed as not approved. Zero clicks, zero spend, no campaign attached — and the real failure was a pipeline nobody retired.

Claude Code mods vs skills: a skill is a suggestion, a mod is a guarantee — and what I would hard-block first

Mods run inside the Claude Code harness and can refuse a tool call outright, where a skill can only advise. The scoping rule that follows, the four I would actually build, and the security posture they demand.

AI shopping agents are getting blocked. Your website might be turning customers away.

Websites increasingly can't tell an AI shopping agent from a bad bot, and even Muse partners like Walmart turned it away by accident. Why that's the new 'no mobile site', what agent-ready means in practice, and the standard on the way.

Google Ads can now turn your old promo pages into ads. Here's how to switch it off.

Since 12 October, Google Ads pulls coupons and deals from your website into Search and Performance Max ads, on by default. Who is in scope, why old promo pages are the real risk, the exact opt-out path, and why your website is becoming the ad brief.

A shop platform upgrade took out the ad layer, not the shop: 60 disapproved Google Ads that don't come back when the pages do

A major Shopware version jump left every page returning 200 by the next morning — and sixty ads still disapproved. Ad rejections are stored state, not a symptom, and somebody has to ask for the re-review.

File timestamps can't see staleness that comes from outside the folder: what an agentic housekeeping routine needs that mtime doesn't give it

My weekly routine rebuilds stale project summaries by comparing file modification times. It ran clean — and missed a summary made wrong by a decision taken in a different folder. Local change detection is not correctness.

A counted conversion with a made-up value is worse than no tracking: the flat €10 add-to-cart that flattered four markets' CPA

A soft add-to-cart event carrying a flat €10 value, set as a primary conversion action, had been training Smart Bidding for weeks. Fake tracking is more dangerous than no tracking — here is the order in which to fix it.