I let AI clear two years of receipts. The leverage wasn't speed.

I cleared two years of receipts with AI in an afternoon. The speed wasn't the point — the judgement in the routing rules was.

Six search impressions told me exactly what to write next

Six search queries with single-digit impressions told me exactly what to publish next. Most people ignore numbers that small. Here's how to read them.

What to do with a 20-year-old domain that's been sitting empty

I own a 20-year-old domain that's done nothing for two decades. Here's how I decided what to build on it — and the cheap test that has to pass before anything gets built.

Claude Cowork keeps hanging? Here's the fix that runs every session.

When Claude Cowork stalls mid-task with a decision loop, the problem isn't the task — it's a missing system prompt. Here's how to interrupt a hung session and prevent it happening again.

Your analytics dashboard is lying to you by leaving things out

A brand I work with was sure it mostly sold bundles. The dashboard couldn't prove it either way — so I went and got the data it was quietly leaving out. The number ended the debate.

Claude Skills vs Claude Agents: the difference that actually matters

A Skill is a recipe Claude pulls off the shelf. An Agent is a coworker you delegate a whole job to. Here's the operator-level explanation — and why the real difference is memory, not power.

Lovable Just Fixed Its Biggest SEO Problem

A few weeks ago I wrote that Lovable sites had an SEO ceiling — the SPA problem that meant Google could barely see them. With the new pre-rendering and SEMrush integration, that ceiling just got lifted.

I pointed the Meta MCP at a real ad account. Here's what it found in ten minutes.

A few weeks after wiring Claude into Meta Ads Manager, I ran a real ROAS audit on a live account. One zombie campaign, a hidden optimisation trap, and a lesson about where the human judgement still lives.

The Death of Generic AI: Why Deep Domain Expertise is the Only Real Leverage Left

We are currently living through the great AI disillusionment.

Meta just opened Ads Manager to Claude — here's the setup that actually works

Meta just shipped an official MCP server that lets Claude, ChatGPT, and Gemini drive your ad accounts through natural language. Here's what it does, how to wire it up in five minutes, and what's quietly waiting to bite you if you do this without knowing the platform.