Remco Livain (Page 35)

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Google Removing Right Hand Side Ads Bold Move

Google shocked the online marketing world a few days ago when we noticed that they have slowly but steadily started to remove all right hand side ads on all operating systems (desktop mainly). The right hand side (generally positions 4-8) are said to make up for about 15% of all

GANDT Ventures Launch – Happy New Year

Happy New Year everyone…! GANDT Ventures has kicked the year off with a big bang and our official start. Together with a group of strong e-commerce experts I have decided to combine our strengths into a digital / e-commerce SWOT-team and venture builder. By venture builder we mean that we use

Are you using the correct attribution model?

Sales attribution and user journey conversion path optimisation are words that every online marketeer loves. Yet, not many companies manage to implement a clean and fully operational attribution model for their online <performance> marketing. The main purpose of marketing attribution is to quantify the influence each advertising impression

Why ZRH Airport is great

Zürich Airport (Kloten) is one of my favourite airports and that is not just because Zürich is my home base(!). Let me walk you through the practicalities of ZRH International Airport and what I love so much about it. 1. Proximity to the centre of town (a mere 10 minutes

How to find the right company name

The last few weeks I have been trying to find a great new name for our Swiss-based consulting business and I noticed that there are a few things I need to think about when choosing the right name. Below you will find a short list of thing that I have

Xpenditure raises $5,7M means no more expense reports

There is one thing that bothers me a lot… Taxes and reimbursements of travel expenses (and everything that comes with it). As an entrepreneur you want to focus your attention on the things that really make a difference and not waste a lot of time with your expenses. I want

Facebook Canvas – Great In-App Shopping Feature (beta)

Most users do not use more than a handful of apps on a daily basis and Facebook is surely one of them. Facebook are now looking into adding a new shopping feature to the regular app and have started rolling out a few beta tests with a feature called Facebook

Dropbox & Adobe make it easier to edit PDFs

There is one file format that I have never really truly understood… PDFs. The main “issue” that I have with them is that it is nearly impossible to edit these files nicely and quickly. Yet I use PDFs on a more than regular basis – especially for contracts and IOs. Now

Not Every Startup Should Be Venture-Backed

Sarah Guo wrote an interesting few lines on the fact that she thinks that not all ventures should be venture backed. What she in my opinion points out rightfully so: Long term goal alignment and personal incentives need to be in line with the companies long term health. If the

80% of your culture is your founder

Here is some great bedtime reading I thought would be more than worthy of re-blogging and sharing. As part of the core team of any business, it is key to understand the impact that your behavior has on the culture of the organization. The article on first round describes what